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UX Magazine—UX is AI, AI is UX uxmag.com Most stuckness is not a lack of tools. It is entanglement—two incompatible wants held at once. Three years after The Song of Significance, Seth Godin returns with The Knot and a stricter pair of questions: what is the work for, and who is it for? A person will wink at the granite. A model will not.